Vegan Innovation in Brush Care Arrives in the U.S.

It Starting this New Year, Makeup Rituals introduces a revolution in brush cleansing and care. Straight from Europe and now available exclusively in the United States, these vegan products are designed for makeup lovers who demand both exceptional performance and conscious sustainability.

Crafted with advanced formulas and plant-based ingredients, the collection offers gentle yet effective solutions to maintain brushes in pristine condition—extending their life while ensuring flawless application. More than a simple beauty routine, this is a ritual that elevates both artistry and ethics.

For professionals and beauty enthusiasts alike, Makeup Rituals brings a new standard of care, proving that luxury and responsibility can go hand in hand.